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Why search engine optimization (SEO)?
Search Engines have become the beacon of what we know about our world. We rely on them by the second to help us when we need it most. It’s now the first place we go to discover new information, solve a problem, or achieve a goal.
Your target audience is using search engines, like Google, to find products or services you provide hoping they come across great results to help them solve a problem. In order for you to capitalize on that free exposure, your website needs to be indexed and ranked on the 1st page of search results for keywords relevant to your business. Simply because most people find what they need on the 1st page and don’t view more than one page of search results after.
When a user inputs a keyword or phrase in a search engine like Google or Bing, it will display a list of websites that satisfy the query. After a query has been entered, the search engines will analyze the search term and will try its best to provide the most relevant websites for the user. The main objective of SEO is for your website to be listed on the first page of the results – the higher the rank, the better. According to various surveys, 75% of online users don’t bother scrolling past the first page of the results. Therefore, there’s very little to no point in your marketing efforts if your website doesn’t show up on the first page.
On the first page alone, the first five organic results account for 67.60% of all the clicks. To obtain a high search ranking, SEO is used to optimize your website for your targeted keywords. Search optimization is a complex process and it takes a long time before you’ll see the results.
Having your website ranked for keywords related to your business on the #1 website in the world has the power to skyrocket your business with qualified leads. This is a must-have strategy for any business especially if they’re a brick and mortar or local service business.
How do SEO services work?
SEO Audit
Before any work is done, we run a full-point, comprehensive SEO audit of your website. The audit will layout all of your website's sticking points and how it can be improved.
Consulting
Sometimes all you need is for us to tell you what to do and how to do it. This is a popular option for businesses that already have writers, marketers, and web developers on-staff.
Research & Strategy
We’ll work with you to identify and target the right mix of keywords based on industry, competitor research, and search data.
Content Optimization
From webpages to blogs, we help you write, edit, and publish keyword-rich, search-optimized content that search engines (and your users!) will love.
Link Building
A targeted approach to building your domain authority by generating backlinks to your site from other authoritative websites.
Technical SEO
Our experienced technical SEO experts will take care of all the back-end nitty gritty so your site can be easily crawled and indexed.
Page Speed
Google gives an extra bump to pages with fast load times. We’ll optimize your site to load fast, including for mobile devices.
Why choose an SEO company?
Experienced Experts
Since SEO takes time to see results, that also means that it takes even longer to be considered an expert. Our company is founded by an SEO expert with years of management experience working in a Inc.5000 award-winning digital marketing agency. He’s spent years crafting and executing SEO strategies to bring results and continued revenue for clients.
Time Commitment
SEO is a big topic that covers dozens if not hundreds of different topics. The study of SEO alone is a commitment not to mention the practice of it. Choosing to do SEO on your own means dedicating yourself to understanding how search engines work, writing, market research, web development, user experience, and much more. While it is rather inexpensive to learn all of these things, we’re sure you’d rather focus on what you do best and leave the marketing to us.
Skillset
As mentioned, SEO emcompasses a wide variety of skillsets to accomplish successfully. You want to work with an agency who didn't just hear about SEO yesterday and started an agency. You want digital marketing ninjas who have dedicated their careers to mastering search engine optimization and who have created results for businesses across industries.
Evolving Practice
It’s Google’s mission to constantly improve their search engine to meet and/or exceed any given users expectations. Therefore, the algorithm that they use is constantly being updated or improved. This means that what worked in SEO 10 years ago mostly does not apply to what's working now. It’s our job to make sure we stay up-to-date on the latest practices to keep you ahead of the race.
Why choose our brand of SEO services?
Customized SEO Campaigns
We don’t believe in just doing the cookie-cutter SEO tactics you can find on YouTube. Our experts have spent years testing and optimizing SEO campaigns that are tailor-made for their clients business goals and brand. Before any work is done, we deliver custom 90-day roadmaps to show exactly what we’re going to do and why.
High Quality Traffic
We deliver traffic that is qualified for your products or services. We’re not the kind of agency to promise you all the traffic in the world. We only target keywords and traffic that makes sense for your business. We believe in quality over quantity when it comes to website traffic and you should too.
High Search Rankings
We know exactly what Google is looking for in a website to rank on the 1st page. This knowledge allows us to achieve above average results for many different brands. Our research and development process helps us find hidden opportunities within your website that catapult your websites rankings on search results. High rankings = visibility on the 1st page.
Transparency of Success
We’re not a “set it and forget it” type of agency. We deliver progress to you in a monthly report and meeting that goes over measurable results. Our reports contain verified analytics from Google detailing your progress and challenges. Together, we share the journey to success every step of the way.
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